Open Banking – Compelling arguments

So I have talked to many of you about Open Banking at this point.  Now I am working on a presentation for the potential clients.  I keep doing and redoing and redoing and… you get the point so

I was wondering – What you thought were the most compelling arguments about openbanking?

I’ll add in some of my own in the comments section…

help me convince them!  As I know others of you believe in this as well!