Microsoft’s outdated business model and how they can redeem themselves
So I was talking the other day to Mark Hindsbo, the GM of Evangelists at Microsoft. He was basically wanted to talk about healing rifts with the OpenSource community. I was a bit blunt and brutal (but in a gentle way :-))
I said it is impossible for the OSS or FOSS communities to ever believe MS. I said the OSS shouldn’t and that MS should quit trying. The MS business model is broken in regards to OSS. The only way to change that trust is to change the business model.
The way to do that is focus on services. But maybe not services the way the FOSS community does…
I said if MS wants redemption it should look to the clouds…
hehehe or “the cloud.” One thing MS has always respected is the automony of its business clients and developers. I mean that is the point for such products as Small Business Server. Business clients are responsible for their own data and can act autonomously. This is NOT a stretch for people to believe in when it comes to MS’s reputation.
With the cloud’s current state, Data/autonomy is being taken away from people and businesses. Years ago I registered the URL WeTheUsers.org/com when I realized this was happening. Though understand, I have a gmail address. I am as guilty as the rest. But, at least I understand the tradeoff of convenience to secrecy.
So what can MS do? instead of Open Source… they should give people back their data. On MS cloud, Azure, they should do it right. Charge for services. Encrypt the data so the Feds can’t raid MS to get YOUR company/ind data.
and here is the BIGGIE
Let people SEE the data can be gathered and decide if they want to SELL it back to you for “free” services. This will KILL google. When people realize the scary psychometric data being gathered and presented back to them ESP companies… I think they will find it worth while to pay for services.
I mean most companies don’t even realize that they void NDAs when using gmail addresses. Make that transparent to them. Create accountability.
This isn’t just about security… it is about another form of transparency and that is about data.
People as a whole don’t care about code… they care about themselves and their data is a reflection of that.
yea… sometimes I’m evil. But they loved me at the Microsoft VIP party at SXSW.
At the very least we will be able to check the anonymizing functions the data is being put through… and make up our own minds as to what monolith to support.
Personally this gal with a libertarian bent likes it better when the monoliths are fighting it out.